The Interrupters

We are an interruption. People don’t want to watch ads. It’s our job to make something worth watching.

As Ron Mather used to say, “If you’re going to walk into someone’s lounge room uninvited, the least you can be is polite.”

And at least, your little interruption will entertain someone.

Great examples of great storytelling with human stories at its core are…. something we should invest in going forward.

There is life beyond the 30 sec spot!